{"id":10518,"date":"2021-01-26T16:59:06","date_gmt":"2021-01-26T15:59:06","guid":{"rendered":"https:\/\/pierreguillaumeparis.com\/?page_id=10518"},"modified":"2021-09-13T17:30:31","modified_gmt":"2021-09-13T15:30:31","slug":"alphaora-newfeature-2021","status":"publish","type":"page","link":"https:\/\/pierreguillaumeparis.com\/en\/alphaora-newfeature-2021\/","title":{"rendered":"Alphaora-newfeature-2021"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;bottom&#8221; parallax=&#8221;content-moving&#8221; parallax_speed_bg=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1611655811392{margin-top: 70px !important;margin-bottom: -70px !important;background-position: 0 0;background-repeat: no-repeat !important;}&#8221;][vc_column]<div class=\"pg-title  text-center\">\n      <div class=\"title__tag \"  style=\"font-size: 24px\">\n      New Feature\n    <\/div>\n    <h2 style=\"font-size: 50px\" class=\"font-bold\">Alphaora<\/h2>\n      <div class=\"title__subtitle \" style=\"font-size: 28px\">\n      Glam'Moss\n    <\/div>\n  <\/div>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221;][vc_column][vc_single_image image=&#8221;10470&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1611655054288{padding-top: 120px !important;padding-bottom: 120px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;10522&#8243; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1611652619302{margin-top: 0px !important;margin-bottom: 70px !important;background-color: rgba(0,0,0,0.02) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1594904906368{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 60pt; color: #ffffff;\"><i>\u201c<\/i><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 30pt; color: #ffffff;\"><i>Tree Mosses\u2026<\/i><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 30pt; color: #ffffff;\"><i>contemporary and glamorous\u2026<\/i><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1600440684619{margin-top: 0px !important;margin-bottom: 70px !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1594904906368{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;10531&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;slideInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"pg-title  text-left\">\n    <h2 style=\"font-size: px\" class=\"\">AURORA BOREALIS\u2026<\/h2>\n  <\/div>\n[vc_column_text css=&#8221;.vc_custom_1611738416223{background-color: rgba(255,255,255,0.19) !important;*background-color: rgb(255,255,255) !important;}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1580722127884\">\n<div class=\"wpb_wrapper\" style=\"text-align: left;\">\n<p>Like luminous creatures undulating in the icy sky, the Northern Lights set the polar nights ablaze\u2026 Daughters of the solar winds and the Earth\u2019s magnetic field, their ethereal glow gives lichen, moss and snowy vegetation an extraterrestrial aura\u2026 Seize this moment, imagine a tree moss metamorphosed by the strange glow of the Northern Lights.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1600434324834{margin-top: 0px !important;margin-bottom: 70px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1594904906368{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"pg-title  text-left\">\n    <h2 style=\"font-size: px\" class=\"\">THE NAME:<\/h2>\n  <\/div>\n[vc_column_text css=&#8221;.vc_custom_1611738797552{background-color: rgba(255,255,255,0.19) !important;*background-color: rgb(255,255,255) !important;}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1580722127884\">\n<div class=\"wpb_wrapper\" style=\"text-align: left;\">\n<p>A portmanteau word, invented, in the purest PG style. <strong>First<\/strong> work <em><strong>(alpha)<\/strong><\/em> on the theme <em><strong>\u201cGlam\u2019moss\u201d<\/strong><\/em>, the quest for a <strong>perfume-aura <em>(ora)<\/em><\/strong>, tenacious and ultra diffusing, where the Mousse of Assam matches the blood <em><strong>ora<\/strong><\/em>nge <em><strong>(ora)<\/strong><\/em>.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;10453&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;slideInUp&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1611656200502{margin-top: 0px !important;margin-bottom: 70px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1594904906368{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;10449&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;slideInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"pg-title  text-left\">\n    <h2 style=\"font-size: px\" class=\"\">TECHNICAL DESCRIPTION, THE ORIGIN OF THE FORMULA:<\/h2>\n  <\/div>\n[vc_column_text css=&#8221;.vc_custom_1611738898414{background-color: rgba(255,255,255,0.19) !important;*background-color: rgb(255,255,255) !important;}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1580722127884\">\n<div class=\"wpb_wrapper\" style=\"text-align: left;\">\n<p>The structure of <em><strong>Alphaora<\/strong><\/em> is modelled on the architecture of Sucre d\u2019\u00e9b\u00e8ne (2010): a floral heart dominated by an overdose of Hedione confers diffusion and volume to a woody-sweet, refreshed with citrus and gently spicy notes. While Sucre d\u2019\u00e9b\u00e8ne rests on a massive base of musk infused with balsamic notes, Alphaora blossoms in a <strong>vapor of ambregris<\/strong>, acting like a magnifying glass on <strong>an imaginary tree moss accord<\/strong> with hints of <strong>dried fruit<\/strong> and <strong>blond tobacco<\/strong>.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1611656262972{margin-bottom: 70px !important;padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/pierreguillaumeparis.com\/app\/uploads\/2021\/01\/aurora-scaled-1.jpg?id=10541) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"pg-title  pg-title--white  text-center\">\n    <h2 style=\"font-size: 24px\" class=\"font-light\">\u2022 OLFACTORY PYRAMID \u2022<\/h2>\n  <\/div>\n[vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1580722127884\">\n<div class=\"wpb_wrapper\" style=\"text-align: left;\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Radiant \/ Warm \/ Mysterious \/ Enveloping<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #ffffff;\"><strong>Blood Orange \u2022 Albizia Blossom \u2022 Hinoki Sap \u2022 Assam Moss<br \/>\n<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1611654311855{margin-top: 0px !important;margin-bottom: 10px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1594904906368{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;10445&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;slideInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><em><strong>\u201cAn imaginary tree moss as complex as it is deep, revealing an amber warmth between sage, dried fruit and blond tobacco. The sweet sap of Hinoki Wood, the strange floral vapor of an albizia under the sun crowned by the brightness of the blood orange.\u201d<\/strong><\/em><\/span><\/p>\n<\/div>\n<div class=\"wpb_wrapper\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><em><strong>Pierre GUILLAUME<\/strong><\/em><\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"pg-title  text-center\">\n      <div class=\"title__tag \"  style=\"font-size: px\">\n      The new perfume of PIERRE GUILLAUME PARIS\n    <\/div>\n    <h2 style=\"font-size: px\" class=\"\">ALPHAORA<\/h2>\n  <\/div>\n[vc_separator][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1611656723338{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column css_animation=&#8221;top-to-bottom&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0&#8243;]<div class=\"woocommerce columns-1 \"><ul class=\"products columns-1\">\n<li class=\"product type-product post-1182 status-publish first instock product_cat-bestsellers-en product_cat-numbered-en product_cat-perfumes-en product_tag-diffusive product_tag-floral-amber product_tag-resinous product_tag-sugar product_tag-urban has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<a href=\"https:\/\/pierreguillaumeparis.com\/en\/perfume\/alphaora\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Bouteille de parfum Alphaora en 100ML\" srcset=\"https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-300x300.png 300w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-1024x1024.png 1024w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-150x150.png 150w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-768x768.png 768w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-100x100.png 100w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-600x600.png 600w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML-64x64.png 64w, https:\/\/pierreguillaumeparis.com\/app\/uploads\/2020\/01\/ALPHAORA_PG30_SOLO_100ML.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><h2 class=\"woocommerce-loop-product__title\">30 ALPHAORA<\/h2>\n\t<span class=\"price\">From: <span class=\"woocommerce-Price-amount amount\"><bdi>120,00<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><\/span>\n<\/a><a href=\"https:\/\/pierreguillaumeparis.com\/en\/perfume\/alphaora\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_1182\" data-quantity=\"1\" class=\"button product_type_variable add_to_cart_button\" data-product_id=\"1182\" data-product_sku=\"PG30\" aria-label=\"Select options for &ldquo;30 ALPHAORA&rdquo;\" rel=\"nofollow\">Select options<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_1182\" class=\"screen-reader-text\">\n\t\tThis product has multiple variants. The options may be chosen on the product page\t<\/span>\n<span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:1182,&quot;item_id&quot;:1182,&quot;item_name&quot;:&quot;30 ALPHAORA&quot;,&quot;sku&quot;:&quot;PG30&quot;,&quot;price&quot;:120,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Best Sellers&quot;,&quot;id&quot;:1182,&quot;productlink&quot;:&quot;https:\\\/\\\/pierreguillaumeparis.com\\\/en\\\/perfume\\\/alphaora\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:1,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span><\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1600441132122{margin-bottom: 70px !important;padding-top: 15px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"text-center\">\n  <a class=\"btn btn-pg mb-5 mb-lg-3 mb-xl-0 \" href=\"https:\/\/pierreguillaumeparis.com\/en\/perfume\/alphaora\/\">\n    DISCOVER THE COLLECTION\n  <\/a>\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;bottom&#8221; parallax=&#8221;content-moving&#8221; parallax_speed_bg=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1611655811392{margin-top: 70px !important;margin-bottom: -70px !important;background-position: 0 0;background-repeat: no-repeat !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row &hellip; <a class=\"btn btn-pg\" href=\"https:\/\/pierreguillaumeparis.com\/en\/alphaora-newfeature-2021\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10518","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alphaora-newfeature-2021 - Pierre Guillaume Paris<\/title>\n<meta name=\"description\" content=\"An imaginary tree moss as complex as it is deep, revealing an amber warmth between sage, dried fruits and blond tobacco... 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