Sasha Olsen, who regularly works for L’Officiel, GQ, and Yummy, has perfectly captured Louis’ magnetic beauty and his Olympian god-like allure in a shot that resonates with the perfume’s chromatic palette. In a play of shadows and light, the face and body of a slumbering man emerge from a bed of brown and purple flowers.

“When I compose a perfume, I naturally have images, places, and faces invented by my imagination in mind, surrounding the perfumed story that germinates within me and that I try to materialize… a mental mood board that nourishes my creative process of olfactory narration. When I first met Louis, it was like being confronted with a character who had escaped from my mind. Louis is an athlete, whose elegant silhouette and blond curls give him the air of a Greek statue, capturing glances as he passes. Watching him evolve, being around him, I was able to observe the fascination he exerts on women and men, but if Louis seduces with his physique, he marks with his personality and his values. Modeling is a fun side-activity that allows him to discover the world, but he primarily presents himself as a Countryman. The man is a breeder and cultivates grapes for the Houses of Cognac… it’s not made up! Louis is an authentic and sincere being who shares with STÆLIOS an immediate force of attraction, an almost animal magnetism, an elegance of the heart that is primordial in my eyes: for all this, he embodies my creation perfectly.”

Photo: ©Sasha Olsen – @sashaxolsen • Model: Louis Nichols – @reallouisnichols