Perfumer Pierre GUILLAUME opened his third French boutique at number 1 rue Emile Zola, in a 19th century building in the heart of Lyon’s Presqu’île.
Rue Emile Zola links Place Bellecour to Place des Jacobins. It belongs to the area classified as a world heritage site by UNESCO. It is one of the busiest shopping streets in Lyon.
One of the street’s historical inhabitants is Jean-Jacques Rousseau, a nod to fate, as the brand’s first shop was located at 13, rue Jean-Jacques Rousseau in Paris.